From history to culture, food to religion, picturesque mountain ranges to four amazing seasons, Korean trendsetters to K-pop culture, vibrant cities to temple stay, quiet countryside to exciting food, futuristic modernity to year-round festivals and rich history to pustulating culture,  South Korea has it all. 

Ever wondered why Korean women (and men!) have flawless and stunningly beautiful skin? Koreans see taking care of their skin as an essential part of their daily lives and they spend more money on skincare and beauty than anywhere else in the world. 

Many Koreans even have a ten-step morning and night routine they strictly follow day after day to maintain their beautiful skin. It’s therefore no wonder that South Korea is home to countless skincare and make-up brands offering the most innovative and futuristic products on the global market. If that’s not a great reason to come to Korea, then we don’t know what is!